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Safelite Group Inc. hit with false advertising lawsuit

Posted: August 19, 2015
By: Kali Hays
Source: Law360
Practice Areas: Consumer Protection

Peter R. Kahana, Michael Kane, and Y. Michael Twersky are mentioned as co-counsel to Ultra Bond in Richard Campfield and Ultra Bond Inc. v. Safelite Group Inc. et al
The complaint alleges Safelite's advertisements falsely push the notion that windshield cracks of a certain size require full replacement when simply repairing a crack is allegedly more effective.

Ultra Bond Inc.'s claim centers on what it calls Safelite's "long-running and egregiously misleading" advertising campaign asserting that windshield cracks longer than 6 inches cannot be repaired and must be replaced, with the intention of drawing consumers to its chain of windshield replacement locations.

"This misstatement misleads consumers to replace their damaged windshield, which costs many times more than a repair, in addition to the fact that replacement is also demonstrably less structurally safe than repairing a factory installed windshield," according to the complaint.

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Berger & Montague's highly regarded Consumer Protection Group protects consumers when they are injured by false or misleading advertising. The firm's consumer cases have garnered special mention by the National Law Journal in its selection of Berger & Montague to its "Hot List" of top plaintiffs' firms in the United States. Berger & Montague's consumer class action cases are typically litigated on a contingent fee basis, so plaintiffs and the class do not pay attorneys' fees or court costs unless there is a recovery.

Peter R. Kahana, Michael Kane, and Y. Michael Twersky are mentioned as co-counsel to Ultra Bond in Richard Campfield and Ultra Bond Inc. v. Safelite Group Inc. et al.

The complaint alleges Safelite's advertisements falsely push the notion that windshield cracks of a certain size require full replacement when simply repairing a crack is allegedly more effective.